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Advanced TV Commit Group

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Mission

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The Advanced TV working group aims to modernize the television advertising technology stack. The evolution from traditional linear television to new combinations of digital video, live streaming and linear requires standardization and interoperability.

Working Group Charter
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Status

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Participation in this group is limited and will close upon reaching maximum capacity of about 20 members. We need representation from TV networks, TV hardware companies (OEMs), AVOD and FAST channels, ad tech companies that serve ads in the TV space or otherwise service TV program providers, and brands/advertisers.
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Leadership

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Participants

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Bray Almini, XR Extreme Reach
Ameneh Atai, Nielsen
Nada Bradbury, AD-ID
Fred Cunha, XR Extreme Reach
Huda Kazi, Warner Bros. Discovery
Ryan McConville, NBCUniversal
Jeffrey Polacheck, AD-ID
Jaime Polster, XR Extreme Reach
David Porter, Warner Bros. Discovery
Alex Posner, NBCUniversal
George C Powell, Paramount
Anupa Radhakrishnan, Nielsen
Frank Rizzo, NBCUniversal
Internal Tech Lab Calendar, IAB Tech Lab
David Unsworth, XR Extreme Reach
Jarred Wilichinsky, Paramount
Chunguang Yu, NBCUniversal
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Member Companies

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AD-ID
IAB Tech Lab
NBCUniversal
Nielsen
Paramount
Warner Bros. Discovery
XR Extreme Reach
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