(function loadXMLDoc() { var snippet = '

Games Committee

'; snippet += '

 

'; snippet += '

Mission

'; snippet += '
The Games Committee works to bring together learners and leaders who share a passion for video games and are committed to driving advertising innovation and growth in the biggest entertainment channel. 
'; snippet += '

Status

'; snippet += '
Participation in the group is open to employees of IAB member companies only. Click here to check if your company is an IAB member.

This group is for ideal for members who are:
- Company Types: Esports Organizations, Ad Tech Companies Specializing in In-Game Advertising, Market Research Firms with a Focus on Gaming Trends, Creative Agencies Developing Game-Centric Campaigns, and Advertising Agencies and Brands Integrating into Gaming Environments, etc.
- Role Descriptions: Innovators and Strategists in Game Development, In-Game Advertising and Monetization, Esports Marketing and Sponsorships, Player Engagement and Community Building, Data Analytics for Gaming Trends, and Advocates for Ethical Gaming Practices and Standards, etc.

The group meets quarterly. Maximum 5 members per organization.

Interested in participating in this group and/or any other IAB group? Click here to fill out our request form.

Question about this group? Email [email protected].  
Have questions about IAB membership? Email [email protected].


 

'; snippet += '

Leadership

'; snippet += '
Samantha Lim, Publicis Media, Co-Chair
'; snippet += '
Zoe Soon, IAB, Primary Staff Liaison
Lazarus Chavez, IAB, Primary Staff Liaison
'; snippet += '
 
'; snippet += '
'; snippet += '
'; snippet += '

Participants

'; snippet += '
Carolina Alonso, Baker & Hostetler LLP
Brian Altman, Verve
Rhoda Andrada, Sony Interactive Entertainment
Aly Anzalone, Amazon Ads
Arjun Arora, Sigma Software
Akshay Arora, Adapex
Ruben Ayala, Viant
Chandresh Balasubramanyam, InMobi
Jim Barnett, AARP
Robert Beauchamp, Pixalate
Sunny Behniwal, Viant
Tamara Berkhaug, Fandom
Paige Bonomi, Ubisoft
Claire Browne, Adelaide
Mark Buckalew, Frameplay
Cindy Burke, Frameplay
Derek Butcher, Google LLC
Sally Cai, Canvas Worldwide
Angie Carballo, DIRECTV Advertising
Darren Carew, NBCUniversal
Sarah Carpenter, Google LLC
Greg Carroll, Activision Blizzard Media
Brittany Caruso, L\'Oreal
Albert Choi, Ford Motor Company
Nikcyi Cifani, Publicis Media
Michael Craig, AARP
Brad Cutler, The Hershey Company
Yasin Dabhelia, Frameplay
Charles Davis, Mindshare
Dawn Dawson, Mortgage Solutions Financial
Adrian De la Rosa, Spotter
Crystel Debs, Anzu
Carlos Dennis, Samsung Ads
Dharak Desai, InMobi
Frank (Fotios) Dimitriadis, Paramount
Jack Domaleski, USIM
Jayson Dubin, Playwire
Simon Consulting Dunlop, Instreamatic
Matt Dunn, Havas Media Network NA
Christian Facey, Audiomob LTD
Omer Fazal, StackAdapt
Dan Feldstein, Sonic Odeeo USA, Inc.
James Ferguson, Active International
Maureen Fugar, Horizon Media
Eric Gaines, Mobian
Cris Gardner, AARP
Mitchell Gilbert, RPA
Richard Goldsmith, Deloitte Consulting LLP
Joris Goossens, Newzoo
Jeff Gregor, Spotter
Navi Grewal, Bayer
Steve Guenther, Alliance for Audited Media (AAM)
Marc Guldimann, Adelaide
Nigel Harris, 3 Day Blinds
Jack Harvazinski, Anzu
Kim Hatfield, Ziff Davis
Christina Healy, Butler/Till
Derek Herrling, Zynga
Gabrielle Heyman, Zynga
Sean Holzman, The Trade Desk
Nathan Hunt, Twitch
Stephen Huskins, Twitch
Amit Jamdade, PubMatic
Vishveshwar Jatain, Blockthrough
Yiyi Jin, Newsbreak
Neenu Joshua, InMobi
Matthew Kaplan, WildBrain
Sundeep Kapur, Orrick, Herrington & Sutcliffe LLP
Sean Kearney, Fandom
Joyce Kelly, AARP
Jamie Kim, Baker & Hostetler LLP
Hae Kim, L\'Oreal
Nishita Kini, InMobi
Aman Kumar Sharma, MiQ
Arisa Lagunzad, Ubisoft
Alix Le Boterff, MiQ
Jonathan Lopes, Digitas LBI
Luana Maggion, Gameloft Inc.
Christopher Mangarelli, USIM
Tom Marostica, Yahoo
Alison Martin, The Hershey Company
Andrew Martinson, HR Block
Andy Maskin, Spark Foundry
Natrian Maxwell, Volta Media
Eniola McCartney, Claritas
Andrew McClelland, Butler/Till
Sue McCullough, Quigley Simpson
Allison McDuffee, Roblox Media
Devyn McHugh, Quigley Simpson
Will McMaster, Yahoo
Pavel Medvedev, Uplify
Mark Menery, Verve
Jonathan Meyers, NBCUniversal
Jeff Mickelson, Epsilon
Rajiv Mody, AARP
Mark Molyneaux, Amazon Ads
Nick Morticelli, Butler/Till
Nicole Mosier, Beacon Media Group
Claire Nance, Activision Blizzard Media
Annie Ndumele, Google LLC
Jesusa Nisthauz, Spark Foundry
Corinne O\'Kane, NBCUniversal
Richard O\'Sullivan, InMobi
Nate Ohl, Bayer
Nick Ortega, StackAdapt
Christopher Joseph Papes, WPP Media
Yoshuan Pastrana, Adstra
Hanish Patel, Deloitte Consulting LLP
Sharan PC, InMobi
Andrew Pedersen, Yahoo
Lashanne Phang, PubMatic
Michael Pierre, Beacon Media Group
Tricia Poles, L\'Oreal
Annie Por, Spotter
Sneha Pradhan, InMobi
Caity Press, Beacon Media Group
Chris Presto, Spark Foundry
Adam Rabbani, Sony Interactive Entertainment
Dario Raciti, Zero Code
Vidhya Raman, Integral Ad Science
Roy Reeves, SAS Institute
Yazan Risheq, Google LLC
Paulo Rodrigues, Spark Foundry
Alex Rodriguez, Sony Music Entertainment
Rich Rodriguez, Mobian
Jon Rolfe, Sony Interactive Entertainment
John Ruhlen, Prism AR
Stephanie Russo, Twitch
Robert Sala, Verve
Laura Schaffer, Jun Group
Chris Schwarz, Pixalate
Mike Sepso, EFG
Randy Shaffer, Yahoo
Steven Shinbane, Twitch
Gurinder Singh, Altice USA
Karl Sjulsen, Adelaide
Bruna Soares, Ubisoft
Nathan Sodaro, Amazon Ads
Brad Souva, Zynga
Lauren Stanat, Twitch
Wilson Standish, Hearts & Science
John Staubly, AARP
Taylor Stehlgens, Twitch
Jonathan Stringfield, Microsoft Advertising
Phil Suh, Zynga
Nicholas Swenson, Procter & Gamble
Tom Swierczewski, Goodway Group
Amitpal Tagore, Integral Ad Science
Yoni Tamir, Amazon Ads
Joy Taylor, Venatus
Jarell Thompson, Zenith Media
Jarell Thompson, Havas Media Network NA
Patrick Tierney, Havas Media Network NA
Andrew Tucker, Google LLC
Rob Updike, Butler/Till
michelle van der wilk- rouhof, Newzoo
Natalia Vasilyeva, Anzu
Vanessa Vera, Microsoft Advertising
Blake Ward, Viant
Sterling Wharton, Venatus
Gina Whelehan, Butler/Till
Harry Wilkins, Zynga
Leslie Winters, Spotter
Meredith Worrilow Barrett, Activision Blizzard Media
Dominic Yiadom, PubMatic
Bill Young, Twitch
Andrew Young, KCSA
Felix Zeng, The Weather Company, LLC
Marko Zulj, Google LLC
'; snippet += '
'; snippet += '
'; snippet += '

Member Companies

'; snippet += '
3 Day Blinds
AARP
Active International
Activision Blizzard Media
Adapex
Adelaide
Adstra
Alliance for Audited Media (AAM)
Altice USA
Amazon Ads
Anzu
Audiomob LTD
Baker & Hostetler LLP
Bayer
Beacon Media Group
Blockthrough
Butler/Till
Canvas Worldwide
Claritas
Deloitte Consulting LLP
Digitas LBI
DIRECTV Advertising
EFG
Epsilon
Fandom
Ford Motor Company
Frameplay
Gameloft Inc.
Goodway Group
Google LLC
Havas Media Network NA
Hearts & Science
Horizon Media
HR Block
InMobi
Instreamatic
Integral Ad Science
Jun Group
KCSA
L\'Oreal
Microsoft Advertising
Mindshare
MiQ
Mobian
Mortgage Solutions Financial
NBCUniversal
Newsbreak
Newzoo
Orrick, Herrington & Sutcliffe LLP
Paramount
Pixalate
Playwire
Prism AR
Procter & Gamble
Publicis Media
PubMatic
Quigley Simpson
Roblox Media
RPA
Samsung Ads
SAS Institute
Sigma Software
Sonic Odeeo USA, Inc.
Sony Interactive Entertainment
Sony Music Entertainment
Spark Foundry
Spotter
StackAdapt
The Hershey Company
The Trade Desk
The Weather Company, LLC
Twitch
Ubisoft
Uplify
USIM
Venatus
Verve
Viant
Volta Media
WildBrain
WPP Media
Yahoo
Zenith Media
Zero Code
Ziff Davis
Zynga
'; snippet += '
'; snippet += '
'; if (document.getElementById("iab_sf")) { document.getElementById("iab_sf").innerHTML = snippet; } })();