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Games Committee

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Sub-Groups

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Casual Gaming Buyer\'s Guide Working Group
Friends in Gaming Subcommittee
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Mission

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The Games Committee works to bring together learners and leaders who share a passion for video games and are committed to driving advertising innovation and growth in the biggest entertainment channel. 
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Status

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Participation in the group is open to employees of IAB member companies only. Click here to check if your company is an IAB member.

This group is for ideal for members who are:
- Company Types: Esports Organizations, Ad Tech Companies Specializing in In-Game Advertising, Market Research Firms with a Focus on Gaming Trends, Creative Agencies Developing Game-Centric Campaigns, and Advertising Agencies and Brands Integrating into Gaming Environments, etc.
- Role Descriptions: Innovators and Strategists in Game Development, In-Game Advertising and Monetization, Esports Marketing and Sponsorships, Player Engagement and Community Building, Data Analytics for Gaming Trends, and Advocates for Ethical Gaming Practices and Standards, etc.

The group meets quarterly. Maximum 5 members per organization.

Interested in participating in this group and/or any other IAB group? Click here to fill out our request form.

Question about this group? Email experience-center@iab.com.  
Have questions about IAB membership? Email membership@iab.com.


 

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Leadership

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Jonathan Stringfield, Activision Blizzard Media, Co-Chair
Randy Shaffer, Yahoo, Co-Chair
Samantha Lim, Publicis Media, Co-Chair
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Zoe Soon, IAB, Primary Staff Liaison
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Participants

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Carolina Alonso, Baker & Hostetler LLP
Brian Altman, Verve Group
Alyssa Anzalone, Amazon Ads
Arjun Arora, Sigma Software
Akshay Arora, Adapex
Amy Auranicky, Quotient
Mark Avnet, IAB
Ruben Ayala, Viant
Matthew Azark, IAB
Chandresh Balasubramanyam, InMobi
Sunny Behniwal, Viant
Ronen Benatar, Wavemaker
Ciara Bergin, Enthusiast Gaming
David Bluver, Enthusiast Gaming
Josh Brown, Starcom Worldwide
Derek Butcher, Google LLC
Angie Carballo, DIRECTV Advertising
Darren Carew, NBCUniversal
Sarah Carpenter, Google LLC
Greg Carroll, Activision Blizzard Media
Brittany Caruso, L\'Oreal
Vanessa Chang, TikTok, Inc.
Vadim Chinderjinschi, Enthusiast Gaming
Albert Choi, Ford Motor Company
Alyssa Collier, Carat
John Coppock, Amazon Ads
James Cowan, Odeeo
Brad Cutler, The Hershey Company
Charles Davis, Mindshare
Carlos Dennis, Samsung Ads
Dharak Desai, InMobi
Scott Drake, Eversana Intouch Media
Simon Dunlop, Instreamatic
Matt Dunn, Havas Media Group USA, LLC
Rayna Elliott, Horizon Media
Christian Facey, Audiomob LTD
Omer Fazal, StackAdapt
Dan Feldstein, Odeeo
Torey Franks, SuperAwesome
Lynn Fu, SuperAwesome
Maureen Fugar, Horizon Media
Cris Gardner, AARP
Emre Arda Genç, LIVAD Medya Teknoloji A.Ş.
Mitchell Gilbert, RPA
Benjamin Gillo, Kargo
Stefan Golangco, TikTok, Inc.
Richard Goldsmith, Deloitte Consulting LLP
Navi Grewal, Bayer
Ben Griffiths, IAB
Steve Guenther, Alliance for Audited Media (AAM)
Marc Guldimann, Adelaide
Leah Hardy, TikTok, Inc.
Jack Harvazinski, Anzu
Kim Hatfield, Ziff Davis
Christina Healy, Butler/Till
Daniel Heithoff, Loop Media Inc.
Patrick Herrin, TikTok, Inc.
Derek Herrling, Zynga
Gabrielle Heyman, Zynga
Leroy Holland, Venatus
Sean Holzman, The Trade Desk
Nathan Hunt, Twitch
Stephen Huskins, Twitch
Amit Jamdade, PubMatic
Neenu Joshua, InMobi
Matthew Kaplan, WildBrain
Sundeep Kapur, Orrick, Herrington & Sutcliffe LLP
Nickon Katibai, Ally Financial
Jamie Kim, Baker & Hostetler LLP
Hae Kim, L\'Oreal
Nishita Kini, InMobi
Noam Korin, Overwolf
Aman Kumar Sharma, MiQ
Arisa Lagunzad, Ubisoft
Alix Le Boterff, MiQ
Jerry Liu, Enthusiast Gaming
Jonathan Lopes, Digitas LBI
Luana Maggion, Gameloft Inc.
Samia Maisha, Verve Group
Melissa Makhmaltchi, Future PLC
Tom Marostica, Yahoo
Alison Martin, The Hershey Company
Andrew Martinson, HR Block
Andy Maskin, Spark Foundry
Natrian Maxwell, The Trade Desk
Eniola McCartney, Claritas
Andrew McClelland, Butler/Till
Sue McCullough, Quigley Simpson
Kevin Mcginnis, Eversana Intouch Media
Devyn McHugh, Quigley Simpson
Don McLean, dentsu
Mark Menery, Verve Group
Jonathan Meyers, NBCUniversal
Rajiv Mody, AARP
Mark Molyneaux, Amazon Ads
Nick Morticelli, Butler/Till
Nicole Mosier, Beacon Media Group
Jason Najera, Enthusiast Gaming
Claire Nance, Activision Blizzard Media
Annie Ndumele, Google LLC
Matthew Newcomb, Azerion US
Jesusa Nisthauz, Spark Foundry
Melanie O\'Donovan, Enthusiast Gaming
Corinne O\'Kane, NBCUniversal
Richard O\'Sullivan, InMobi
Nate Ohl, Bayer
Ecesu Ozevin, LIVAD Medya Teknoloji A.Ş.
Christopher Joseph Papes, GroupM US
Yoshuan Pastrana, Adstra
Hanish Patel, Deloitte Consulting LLP
Sharan PC, InMobi
Brett Perloff, Prism AR
Lashanne Phang, PubMatic
Michael Pierre, Beacon Media Group
Joe Pilla, IAB
Tricia Poles, L\'Oreal
Madeline Pound, SuperAwesome
Sneha Pradhan, InMobi
Caity Press, Beacon Media Group
chris presto, Spark Foundry
Adam Rabbani, NBCUniversal
Dario Raciti, Omnicom Media Group
Aditi Ramesh, Anzu
Roy Reeves, SAS Institute
Yazan Risheq, Google LLC
Paulo Rodrigues, Spark Foundry
Alex Rodriguez, Sony Music Entertainment
Jody Rones, GAMURS
John Ruhlen, Prism AR
Stephanie Russo, Twitch
Robert Sala, Verve Group
Laura Schaffer, Jun Group
Ameet Shah, Prohaska Consulting
Terence Sheridan, Searchlight Pictures
Steven Shinbane, Twitch
Kevin Simon, Ally Financial
Gurinder Singh, Altice Media Solutions
Sabrina Sirhal, Monster Energy
Karl Sjulsen, Adelaide
Bruna soares, Ubisoft
Nathan Sodaro, Amazon Ads
Brad Souva, Zynga
Lauren Stanat, Twitch
Wilson Standish, Hearts & Science
Taylor Stehlgens, Twitch
Phil Suh, Zynga
Nicholas Swenson, Procter & Gamble
Peter Szarka, Claritas
Jose Tafoya, Ubisoft
Yoni Tamir, Amazon Ads
Tommy Tanyag, Venatus
Nathan Thomas, Playwire
Jarell Thompson, Zenith Media
Patrick Tierney, Havas Media Group USA, LLC
Jonathon Troughton, Frameplay
Andrew Tucker, Google LLC
Rob Updike, Butler/Till
Donia Vance, IAB
Rema Vasan, TikTok, Inc.
Natalia Vasilyeva, Anzu
Vanessa Vera, Microsoft Advertising
Blake Ward, Viant
Danielle Weaver, SuperAwesome
Robert Wells, AdArcade
Sterling Wharton, Venatus
Gina Whelehan, Butler/Till
Brian Wilson, Frameplay
Meredith Worrilow Barrett, Activision Blizzard Media
Dominic Yiadom, PubMatic
Bill Young, Twitch
Andrew Young, KCSA
Felix Zeng, The Weather Company, LLC
Pam Zucker, IAB
Marko Zulj, Google LLC
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Member Companies

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AARP
Activision Blizzard Media
Adapex
AdArcade
Adelaide
Adstra
Alliance for Audited Media (AAM)
Ally Financial
Altice Media Solutions
Amazon Ads
Anzu
Audiomob LTD
Azerion US
Baker & Hostetler LLP
Bayer
Beacon Media Group
Butler/Till
Carat
Claritas
Deloitte Consulting LLP
dentsu
Digitas LBI
DIRECTV Advertising
Enthusiast Gaming
Eversana Intouch Media
Ford Motor Company
Frameplay
Future PLC
Gameloft Inc.
GAMURS
Google LLC
GroupM US
Havas Media Group USA, LLC
Hearts & Science
Horizon Media
HR Block
InMobi
Instreamatic
Jun Group
Kargo
KCSA
L\'Oreal
LIVAD Medya Teknoloji A.Ş.
Loop Media Inc.
Microsoft Advertising
Mindshare
MiQ
Monster Energy
NBCUniversal
Odeeo
Omnicom Media Group
Orrick, Herrington & Sutcliffe LLP
Overwolf
Playwire
Prism AR
Procter & Gamble
Prohaska Consulting
Publicis Media
PubMatic
Quigley Simpson
Quotient
RPA
Samsung Ads
SAS Institute
Searchlight Pictures
Sigma Software
Sony Music Entertainment
Spark Foundry
StackAdapt
Starcom Worldwide
SuperAwesome
The Hershey Company
The Trade Desk
The Weather Company, LLC
TikTok, Inc.
Twitch
Ubisoft
Venatus
Verve Group
Viant
Wavemaker
WildBrain
Yahoo
Zenith Media
Ziff Davis
Zynga
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